Wedding planning is the ultimate coordination challenge. You’re managing dozens of vendors, a couple’s emotions, family dynamics, and a timeline that spans months — all building toward one day that has to be perfect. It’s creative, rewarding, and absolutely relentless on the communication front.
A newly engaged couple messages you about planning their wedding while you’re at another couple’s tasting with the caterer. You see the notification but can’t step away. By the time you respond, they’ve already scheduled consultations with two other planners. That’s a $5,000+ planning fee that walked away.
Between vendor coordination, couple check-ins, budget tracking, timeline management, and contract review, wedding planning generates more daily messages than almost any other service business. Nalo keeps it all flowing through WhatsApp — vendor updates go to couples automatically, inquiries get immediate responses, and nothing falls through the cracks during the months-long planning journey.
